This is an 11-minute video posted by Farm Sanctuary, based on a presentation from Animal Rights Conference 2012. The video summarizes research supporting the perspective that welfare reforms help farm animals and lead to decreased suffering and meat consumption.

This presentation makes five key points:

1. “Welfare reforms reduce suffering and provide immediate good for animals.”
2. “The animal ag industry spends millions to oppose welfare reforms, because reforms are bad for the industry.”
3. “Welfare reforms are followed by a reduction in consumption of the affected animal products.”
4. “Media coverage of animal welfare issues causes people to eat less meat.”
5. “Welfare reforms go hand in hand with decreased meat consumption.”