Most people support a variety of animal advocacy tactics, with very strong support for anti-cruelty investigations but mixed opinions about protests. READ MORE
Belief in the importance of humane education is very strong but has gone up and down over the past 10 years. Here's the latest data. READ MORE
How many people have adopted an animal, signed a petition for animals, or voted for an animal-friendly candidate? We have the answers. READ MORE
The latest Animal Tracker results show behavior moving in a positive direction, but the changes are modest. What actions did people take in the past year? READ MORE
The latest results from the Faunalytics Animal Tracker show some positive changes in behavior and increasing support for humane education. READ MORE
Advocacy based on education and persuasion is slow and inherently limited. We should focus on creating new advocates and pursuing systemic change. READ MORE
