Sodexo Meatless Monday Survey Results
This survey details the outcome of a year-long initiative by the major food service corporation, Sodexo, to incorporate Meatless Mondays into their cafeterias and other food services. Food service directors at 245 sites responded to surveys about the success of the program and trends in sales of meat and vegetable products. Though the survey authors caution that further research is needed, they find that the program did create a noticeable increase in vegetable sales and a decrease in meat sales for a number of sites.
Excerpts from Report Summary:
“Following a full year of implementation, Sodexo North America’s Meatless Monday health and wellness initiative has been well received and successful in motivating customers to eat more plant-based meals. According to a survey of 245 food service sites, roughly 49% saw an increase in vegetable purchases and about 30% reported decreased meat purchases.”
“Nearly three quarters of those surveyed, 74 percent, offered the promotion at their client sites. More than half of the participating providers, 65 percent, said they would continue to promote Meatless Monday. An additional 24 percent said they might continue promoting the campaign at their facilities. The majority of sites found neither a decrease nor increase in sales, and one account found that customers were willing to pay as much for meatless options as for those containing meat proteins.
This suggests that the Meatless Monday promotion, on average, maintains sales and may increase customer satisfaction.”
“The majority of the food service sites were split between corporate services (50 percent) and health care (47 percent) accounts, with the remaining three percent comprised of government accounts. There were important differences between these sectors. Overall, the health care accounts had a more positive response to the campaign and reported an almost 42 percent perceived positive customer response. Providers from both the corporate services and health care sectors, irrespective of their level of participation in Meatless Monday, noted that they perceived the campaign as a demonstration of Sodexo’s commitment to health and wellness, and indicated this was a key benefit of the promotion.”