Study Reveals Decision-Making Over Horse Supplements
This survey examines the decision-making processes of horse-owners when deciding upon which supplements to buy. The study involves a collaborative effort between veterinarians and supplement makers to determine what horse-owners’ concerns are and who they go to for advice about supplements.
Horse-owners are most likely to rely on vets for information and recommendations about supplements for horses. Fifty-percent of respondents consulted with their vet, while another 39% relied on articles and reviews online. 18 percent of respondents indicated that their last purchase was made based on word-of-mouth advice from other horse-owners.
http://www.horsetalk.co.nz/news/2012/01/197.shtml