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Study: Consumer Spending Cuts Reach Across Incomes

Summary By: | Published: August 16, 2012
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This survey examined consumer shopping habits during the current economic troubles in 2009.

In a survey commissioned by IBM, nearly three-quarters (72%) of U.S. consumers have made “significant spending cuts” because of the economy. However, there are certain things consumers are unwilling to cut out altogether. For instance, 10% of respondents said they refuse to give up meat, poultry, fish and seafood, while 8% refused to abstain from alcohol, tobacco, coffee, tea, milk, or juice.

The study found other results about consumer shopping habits, including:

  • 72% are more concerned with quality than price.
  • 68% said nutrition is the most important consideration in food shopping.
  • 49% shop at more stores to get the best deal.
  • 35% changed grocery stores to save money.
  • 52% are reducing the volume of food they purchase from the grocery store.
  • 45% of those who earn less than $20,000 per year want foods that keep longer.
  • 60% will continue to shop for the best deals.
  • 92% said value will continue to be equal or greater importance in food shopping.
  • 90% said nutrition will be of equal or greater importance in food shopping.
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Citations:

Braun Research, IBM, 2009 United States (National)

Tags:

Animals Used for Food Behavior Change English Meat / Animal Product Consumption Fish Poultry

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