Too Much Meat Info Could Cause Disgust Among Consumers
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When consumers have more information on their meat "meals" it generates a sense of disgust, especially among females. However, this was noted only in "red meat" and not chicken.
This journal article briefly summarizes the findings from a Norwegian Food Research Institute doctoral study which indicates that shorter distance between consumer and animal results in greater disgust.
Giving consumers a sense of intimacy with their meals, including pet names, generates a sense of disgust, particularly among females. This study showed that the sense of disgust was related solely to red meat and not to chicken.
Those people who had more regular contact with farm animals had more relaxed attitudes toward animal production and had lower disgust reactions. None of the study participants were vegetarian.
Citations:
Jonathan Tisdall, Norwegian Food Research Institute, 2004 International
