The Changing Face Of Vegetarianism In The United Kingdom
Primary motivation for vegetarianism in UK remains compassion.
Health continues to be a significant motivator for reduction in red meat, because of associated cancers, heart disease and food poisons including E-coli and Salmonella.
Environmental factors such as pollution, and waste of resources is further fueling interest in vegetarianism.
The growth and availability of vegetarian products have expanded greatly in recent years.
The image of vegetarians has become more mainstream in recent history due to the spread of diet to professionals and widely known people.
http://www.ivu.org/congress/thai99/texts/market.html