This study of consumer attitudes shows that increasing food prices are becoming a bigger concern for U.S. consumers and are affecting the food choices and purchasing habits of these food purchasers.

Major findings from the survey:

• Two-thirds of those surveyed (67%) feel that food prices have increased a lot in the last year.
• 61% feel these price increases are at least partially the result of increases in production of corn-based ethanol.
• Six out of ten consumers say they have cut back on the quantity or quality of food they buy due to increasing prices.
• 84% of consumers are concerned about rising food prices.
• More than half of all consumers questioned said they are taking steps to reduce food costs such as using coupons, buying generic or store brands, eating at home more often, buying less expensive cuts of meat, and buying more less expensive staples such as rice and potatoes.