Faunalytics’ 2022 Mid-Year Report
At Faunalytics, we’re inspired by empathy and guided by data. We’ve let this unique blend of values shape our work, and we’re excited to share what we’ve been up to so far this year. We invite you to explore our latest studies and projects, made possible thanks to our generous supporters, skilled volunteers, and dedicated team members. Together, we can make — and are making — real change for animals.
January
New Research: Attitudes Towards Chickens & Fishes
In collaboration with Mercy for Animals, we released a multinational study to support farmed animal advocacy. In a follow-up to our U.S. report, we investigated beliefs and attitudes about chickens and fishes in Brazil, Canada, China, and India and which of those beliefs are linked to pro-animal behaviors like signing a petition or taking a diet pledge. Read the report or watch the live Q&A!
Faunalytics Explains
In our ongoing video series of animal-related research, we share key takeaways from the many study summaries from our Research Library. In Faunalytics Explains: How The USDA Props Up Animal Agriculture, we outlined how the Department of Agriculture’s surplus commodity purchase program disproportionately benefits animal agriculture, and what advocates can do in response.
Supporting Journalism
We were thrilled to support Vox’s Meat/Less initiative earlier this year, providing data-driven advice for individuals making the switch to veg*nism. We also joined Future Perfect for an “Ask Me Anything” on Reddit, answering questions about plant-based diets, research, and the psychology behind advocacy.
February
Newly Translated Resources
We’re excited to announce that a selection of our research and resources are now available in nine different languages! We’ve prioritized the most relevant studies for starters, and hope to expand our translated library to further support advocates around the globe.
Español | 中文 | हिंदी | Bahasa Indonesia | Bahasa Melayu | Português | Tagalog | ไทย | Việt
Welcome Coni Arévalo, our new Research Associate
Coni joined our team from the conservation side of animal protection, with an MSc in Natural Resources from Pontificia Universidad Católica de Chile. She has conducted research on anthropogenic influences on urban birds in Chile, human-carnivore conflicts in Mesoamerica, and the role of protected areas throughout Latin America. Advocates can reach out to Coni in English or Spanish.
Spreading Awareness
We were featured on the Charity Talks podcast, which highlights the important work of nonprofits and the inspirational people making an impact for others. We were also interviewed by A Happier World, an online video series that explores exciting ideas with the potential to radically improve the world.
March
Faunalytics Turns 22
Founded in 2000, we’ve been bringing research to the animal protection movement for 22 years! To mark the occasion, we highlighted 22 species we’ve covered from our collection of over two dozen original research studies and from the thousands of articles in our library.
World Wildlife Day
Although much of our work focuses on farmed animals, we support advocates in every branch of the movement. We hosted a live video in honor of World Wildlife Day, diving into popular Faunalytics resources like our Wildlife Fundamentals and our detailed Wildlife Imports Analysis.
April
Faunalytics Fundamentals: Animal & Social Justice
Our Animal & Social Justice Fundamentals is a set of long-form, data-driven infographics that outline many of the ways in which animal advocacy and social justice issues intertwine. We cover a range of vital topics: farming, slaughter, and labor; environmental racism; gender, meat, and the animal movement; whiteness and animal advocacy; and changemakers around the world.
New Research: The Impact Of Diet & Different Animal Advocacy Tactics
We investigated the impact of 15 different animal advocacy tactics on people’s behaviors and attitudes toward farmed animals, looking at leaflets, billboards, protests, videos, and more. Our survey found that 41% of individuals who had experienced animal advocacy claimed that it influenced them to reduce their animal product consumption. Meanwhile, our experiment showed which tactics reduced animal product consumption, and which had harmful effects on individual behavior. Read the report or watch the live Q&A!
Welcome Pona Tran, our new Operations Associate
Pona came on board as a capacity builder with a degree in Arts Management. She has worked at a number of nonprofits, but after going vegan and connecting with Encompass’ Global Majority Caucus, she decided to follow her passion to work in animal protection. She joined Faunalytics with a belief in data-driven animal advocacy and a desire to do more to help animals. Advocates can reach out to Pona in English or French.
May
Research Ambassador Project Launch
Faunalytics’ new outreach initiative will help bring research to the wider animal protection community. Our goal is twofold: to support and mentor new talent in the movement with a paid experienceship, and to empower more advocates around the world with research to inform their work.
Faunalytics Explains
In the latest installment of our video series, we shared key takeaways from research by the Center for Biological Diversity in collaboration with Collective Fashion Justice. Faunalytics Explains: Pulling the Wool Back from Our Eyes explores the environmental impacts of commercial wool production, with a special focus on Australia.
Amplifying Advocate Voices
Following the release of our Animal and Social Justice Fundamental, we held a Facebook Live session to highlight the resource, as well as the work being done by some amazing organizations around the world. We were joined by representatives from Afro-Vegan Society, Alianima, Animal Advocacy Africa, and Food Empowerment Project, who shared an overview of their work, and how people can help support their missions.
Sharing Data
Faunalytics’ latest original studies were covered online by several fellow advocates, including The Cranky Vegan and Jane Velez-Mitchell of UnchainedTV, bringing our research to new audiences.
June
Thousands of Study Summaries
We’ve added over 100 new study summaries to our Research Library so far this year, saving animal advocates valuable time by providing key takeaways from the external research and data that we curate. And thanks to feedback from our community, we’ve now started “bolding” the top findings in each summary to help advocates save even more time. No matter what animal issue you’re passionate about, we’ve got the data and we’ve got you covered. Below is a selection of summaries worth checking out from the last couple of months.
1:1 Office Hours
So far this year, nearly 50 advocates and organizations have received one-on-one support from Faunalytics’ experienced team through our free Office Hours program. Whether it’s finding and interpreting data, helping with scoping problems, or aiding in research design, we’re excited to provide direct support to the advocacy community.
Coming Soon
Testing Approaches to Reducing Chicken and Fish Suffering
In our multinational research, we examined the associations between beliefs about chickens and fishes and behaviors that would reduce their suffering. In this follow up study, we are testing several possible interventions to try and identify the most successful avenues for advocates to reduce chicken and fish suffering.
Animal Advocacy In China: Public Perspectives
Although China’s per capita meat consumption is lower than most wealthier, Western countries, its size and growing industry means that it slaughters more farmed animals than any other country in the world. In partnership with researcher Jah Ying Chung, we are conducting focus groups with the Chinese public to better understand their attitudes and beliefs related to farmed animal welfare.
New Resources
Our Research Advice Center will soon include a new Research Glossary that outlines numerous academic terms, as well as examples to contextualize each term. Our goal is to help everyday advocates better understand and apply research to their work.
Save The Dates
Data Days of Summer
Our virtual benefit is happening next week! On June 23rd join us for a fun and upbeat hour filled with non-stop interaction with experts and fellow advocates. The event will feature mini-presentations from prominent members of the animal protection movement, updates about our upcoming projects, research-related trivia, and more! Get your ticket today!
Fauna Connections
Join us on September 8th for a free, unique learning experience that will leave advocates feeling empowered with new research to shape their work. The event will be broken into four key topic areas: farmed animals, companion animals, wildlife, and animals used in science. Attendees will hear from over a dozen dedicated researchers from several organizations and institutions, bringing advocates and academics together to advance the cause.
Our Impact
Faunalytics’ resources have been viewed by nearly 200,000 people so far this year! What does this mean for animals? We recently conducted our annual Community Survey to learn just how our work is being used by advocates, and how we can improve to better support the movement. Be sure to subscribe to our newsletter to stay updated on the results of our survey, or visit our Impact Center to learn more.
We’ve had an exciting first half of the year, and we need your support to keep the momentum going. Help Faunalytics continue to empower our movement with research and resources to inform animal advocacy. Get involved today!
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