A framework nonprofits can use to develop performance indicators and measure outcomes, including suggestions about what data to collect and how to do it. READ MORE
An excellent book on conducting marketing and consumer research on a tight budget, with practical advice, specific examples for nonprofits, and a wide range of topics. READ MORE
Advertisers make a large number of mistakes when attempting to address the youth market and often fail to quantify and understand the youth population. READ MORE
Research project conducted by MBA students to study influences for becoming vegetarian. READ MORE
Animal welfare activists contributed both substance and style to the environmental movement that emerged in the years following the Second World War. READ MORE
The literature used by People for the Ethical Treatment of Animals (PETA) to maintain its membership was examined from a rhetorical perspective. READ MORE
This study examined the effectiveness of protests at achieving change using insights from new social movement theory. READ MORE
Although there is a widespread belief in the under-representation of African Americans within the animal advocacy movement, this topic had not previously been studied. READ MORE
