Burgers Are A Universal Favorite By Consumers

Technomic research found that “nearly everyone enjoys burgers from time to time. In a recent survey of 1,200 U.S. consumers, the vast majority (85%) said they eat burgers once a month or more; only 6% say they never eat burgers.”

Major Findings:

• 85% of consumers eat burgers once a month or more; 6% never eat burgers.
• Northeastern consumers are the lightest burger consumers and Asian consumers are more likely to find “themed” burgers appealing than other ethnic groups.
• 44% of consumers are heavy burger users; this group skews toward young consumers and those in the South and Midwest.