The Psychology Of Becoming Vegetarian

This survey of 385 vegetarians, aged 4-79, asked questions regarding their diets, motivations for their diets, whether they had social support during the transformation to vegetarianism, and current attitudes toward their diets.

Abstract:

“A survey of 385 vegetarian activists was taken to learn more about how people become successful vegetarians. Health and animal welfare were the most common reasons given. Those giving heath were more likely to be older, use a gradual method without emotion and focus on how good vegetarian food is. Those with animal concerns were more likely to be younger, sudden, with emotion and focus on how bad meat is. Most respondents had some kind of memory of the last time they ate meat. most currently find meat repugnant, with only a handful of recent vegetarians even tempted by it.”