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Meat / Animal Product Reduction

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Underlying Differences Between Conscientious Omnivores and Vegetarians in the Evaluation of Meat and Animals
As the consumption of so-called "ethically produced meat" continues to rise, the differences between "Conscientious Omnivores" (COs) and vegetarians / vegans (known together here as veg*ns) becomes increasingly useful to animal advocates. This study surveyed a variety of COs and veg*ns, to find out how they view themselves, animals, and meat. The results show that there are significant ethical differences between COs and veg*ns, especially when it comes to self-identity, and how they view animals in relation to themselves. READ MORE

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Pay Per Read Study Results
This study from Vegan Outreach compares the impact of two pro-veg pamphlets in order to measure the effectiveness of paying people to read outreach literature. In addition to seeing how much people changed their behavior based on being exposed to the different leaflets, the study also measured how much money (in the form of pay-per-read payments) might be required to effect pro-veg behavior change per person. The results provide insight into the effectiveness of different literature, as well as the kind of budgeting that might be useful for pay-per-read outreach programs. READ MORE

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What Elements Make a Vegetarian Leaflet More Effective?
This study from the North Eastern U.S. looks at what kind of images and informational approach contained in a vegetarian leaflet might be the most effective in reaching a young audience. Using a variety of test booklets, researchers conducted initial surveys, as well as follow-ups, to better understand what literature tended to produce the best results, and how respondents differed in their stated intent versus whether or not they actually changed. The study reveals that for many youth, showing a wide range of farm animals, and focusing on how to go vegetarian (vs. why to go vegetarian) yields the best results. READ MORE

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‘‘We Don’t Tell People What To Do’’: An Examination of the Factors Influencing NGOs to Campaign for Reduced Meat Consumption
With the link between climate change and intensive animal farming ever clearer and more compelling, the question of how to address meat consumption has become a matter that environmental NGOs need to concern themselves with. However, with people's dietary choices being a sensitive subject, navigating the topic of meat-eating with NGO members (and the general public) is a complicated matter to say the least. This study of 48 NGOs from across North America, as well as Sweden, found that addressing (and not addressing) meat consumption in relation to climate change is strategically and tactically complicated, both for "environmentally-focused NGOs" and "food-focused" NGOs. The authors urge new efforts from both angles to address the pressing issue. READ MORE
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September 10, 12pm-5pm ET

Fauna Connections

Our fifth annual remote symposium for animal advocates, Fauna Connections, will take place on September 10, 2026! Register now for this FREE event.

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