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Meat / Animal Product Reduction

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Meat, Beyond the Plate: Data-Driven Hypotheses for Understanding Consumer Willingness to Adopt a More Plant-Based Diet
Understanding why people eat meat - and if they may be willing to change their diets - is of great interest to many animal advocates. This study from the U.S. looks at the phenomenon of eating meat, and tries to explain how larger groups of consumers may change their habits after being exposed to "information about the impact of meat." The study provides useful information to both scholars and advocates interested in behavior, psychology, and understanding how people construct their ethics around eating meat. READ MORE

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Meat and Masculinity Among Young Chinese, Turkish and Dutch Adults in the Netherlands
If we want to change the culture around meat-eating, we need to recognize that there are many ingrained traditions in play at once. Various aspects of different cultures reinforce the practice of eating meat and, as many studies show, advocating for reduced meat consumption doesn't have a "one-size fits all" solution. This study looks at the multi-cultural context of the Netherlands, and explores how different cultures in the country perceive meat-eating and masculinity. The research finds a range of diverse factors that affect how much meat a given group eats, from their own cultural traditions, to the influence of more "Western" values. READ MORE

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Rethinking Industrial Animal Production
The chorus of voices against industrial animal production grows larger by the day, and this report from Food Tank is further evidence that factory farming is seen as both environmentally destructive and an ethically horrific practice. The report takes a snapshot of the scale of factory farming in 2014, and offers a number of suggestions as to how individuals and advocacy groups can respond to it. Though the overall picture may not be surprising to many animal advocates, some of the recommendations are novel and thought provoking.  READ MORE

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Climate Benefits of Changing Diet
In the wake of the UN's publication of the groundbreaking report Livestock's Long Shadow in 2006, scientists have sought to better understand the role that factory farming plays in climate change. This study uses computer models to explore the potential impact of different dietary transitions, from simply reducing red meat consumption to becoming vegan, and analyzed how each might affect carbon cycles, land use, and more. The results provide concrete data to show how individual food choices can have a global impact on animals and the environment. READ MORE

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Fall 2013 Humane Education Study Analysis
Humane education presentations are an increasingly popular way for animal advocates to introduce young people to issues related to animals. Studies are being conducted into the efficacy of humane education presentations aimed at different age groups and within various contexts. This research looked at nearly 170 U.S. students exposed to a humane education presentation at their school, and explored the effects that the presentation might have had on their consumption of animal products. The study found that humane education programs aimed at students cannot affect change on their own, and that this age group, which still lives at home with their families, are likely to be strongly influenced by their living constraints. READ MORE

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Survey of Vegans 2013, The Results
Undertaken by independent researcher M. Butterflies Katz, this survey of over 7,000 people was conducted through vegan Facebook groups over a period of 2.5 months in 2013. It examines a broad range of aspects associated with veganism, exploring everything from whether or not respondents had epiphanies, to whether they feed their companion animals a vegan diet. The results of the study give an interesting snapshot of English-speaking vegans located around the world. READ MORE

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Repugnance as a Constraint on Markets
In a unique paper exploring the pressure of "repugnance" on economic markets, researcher Alvin E. Roth shows how people's distaste for certain transactions can have a serious constraint on different types of economic activity. Outlining a wide range of examples, including paying for organ transplants, the "game" of "dwarf tossing," and the sale and consumption of horse and dog meat, Roth shows how repugnance is culturally engrained and can sometimes change over time given certain circumstances, or become further entrenched. The paper offers interesting theoretical information for animal advocates who work on issues where "repugnance" may feature. READ MORE

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Challenges and Supports for Vegetarians
The Toronto Vegetarian Association (TVA) surveyed current and former vegetarians and vegans to better understand the challenges they face in their dietary choices, and see what kind of support would help them the most. This online survey of over 1000 people discovered that both current and former vegetarians and vegans found that "eating out" and "getting enough nutrients" were central challenges. In addition, the best supports that could be offered were cheaper vegetarian and vegan food and giving "suggestions for eating out". None of the support mechanisms identified addressed the issue of nutrients. READ MORE
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