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Meat / Animal Product Alternatives

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Land, Irrigation Water, Greenhouse Gas, and Reactive Nitrogen Burdens of Meat, Eggs, and Dairy Production in the United States
The environmental consequences of our food choices are becoming more apparent as evidence emerges of animal agriculture's impact globally. This study looks specifically at the Greenhouse Gas (GHG) emissions in the production of dairy, and compares the outcome to other kinds of animal farming. The results show that, although dairy production generates less GHGs than the production of beef, it is comparable to the farming of chickens, pigs, and egg products. READ MORE

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Rationalizing Meat Consumption: The 4Ns
As more evidence emerges that eating meat damages the environment, affects personal health, and causes suffering to animals, some people are finding it increasingly difficult to justify consuming it. This study looks at the psychological mechanisms that people employ to solve the "meat paradox" - continuing to eat meat despite a growing body of evidence that action should be taken to the contrary. The researchers find that, among the various techniques used, people most often employ a strategy that frames meat eating as natural, normal, necessary, and nice. READ MORE

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Meat, Beyond the Plate: Data-Driven Hypotheses for Understanding Consumer Willingness to Adopt a More Plant-Based Diet
Understanding why people eat meat - and if they may be willing to change their diets - is of great interest to many animal advocates. This study from the U.S. looks at the phenomenon of eating meat, and tries to explain how larger groups of consumers may change their habits after being exposed to "information about the impact of meat." The study provides useful information to both scholars and advocates interested in behavior, psychology, and understanding how people construct their ethics around eating meat. READ MORE

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Rethinking Industrial Animal Production
The chorus of voices against industrial animal production grows larger by the day, and this report from Food Tank is further evidence that factory farming is seen as both environmentally destructive and an ethically horrific practice. The report takes a snapshot of the scale of factory farming in 2014, and offers a number of suggestions as to how individuals and advocacy groups can respond to it. Though the overall picture may not be surprising to many animal advocates, some of the recommendations are novel and thought provoking.  READ MORE

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Challenges and Supports for Vegetarians
The Toronto Vegetarian Association (TVA) surveyed current and former vegetarians and vegans to better understand the challenges they face in their dietary choices, and see what kind of support would help them the most. This online survey of over 1000 people discovered that both current and former vegetarians and vegans found that "eating out" and "getting enough nutrients" were central challenges. In addition, the best supports that could be offered were cheaper vegetarian and vegan food and giving "suggestions for eating out". None of the support mechanisms identified addressed the issue of nutrients. READ MORE

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Pay Per Read Study Results
This study from Vegan Outreach compares the impact of two pro-veg pamphlets in order to measure the effectiveness of paying people to read outreach literature. In addition to seeing how much people changed their behavior based on being exposed to the different leaflets, the study also measured how much money (in the form of pay-per-read payments) might be required to effect pro-veg behavior change per person. The results provide insight into the effectiveness of different literature, as well as the kind of budgeting that might be useful for pay-per-read outreach programs. READ MORE

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What Elements Make a Vegetarian Leaflet More Effective?
This study from the North Eastern U.S. looks at what kind of images and informational approach contained in a vegetarian leaflet might be the most effective in reaching a young audience. Using a variety of test booklets, researchers conducted initial surveys, as well as follow-ups, to better understand what literature tended to produce the best results, and how respondents differed in their stated intent versus whether or not they actually changed. The study reveals that for many youth, showing a wide range of farm animals, and focusing on how to go vegetarian (vs. why to go vegetarian) yields the best results. READ MORE
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