Animal Tracker 2017: Advocacy Tactics
Posted on June 14, 2017
Most people support a variety of animal advocacy tactics, with very strong support for anti-cruelty investigations but mixed opinions about protests. READ MORE
Animal Tracker 2017: Humane Education
Posted on June 7, 2017
Belief in the importance of humane education is very strong but has gone up and down over the past 10 years. Here's the latest data. READ MORE
Questionnaire Design Tips: Some “Dos & Don’ts”
Posted on March 22, 2017
A new Faunalytics blog looks at designing questionnaires to get accurate and useful results - and how to avoid the many potential pitfalls along the way. READ MORE
Developing Mutual Relationships With Supporters
Posted on February 10, 2017
Showing donors that you value their opinions and including them in decision-making are crucial aspects of retaining donors and generating new donations. READ MORE
Veg Fest Effectiveness: A Case Study From The Twin Cities
Posted on February 9, 2016
In this analysis of a "veg fest" in Minnesota, researchers found that watching a speaking presentation may encourage diet changes. READ MORE
Fall 2013 Humane Education Study Analysis
Posted on March 16, 2015
Humane education presentations are an increasingly popular way for animal advocates to introduce young people to issues related to animals. Studies are being conducted into the efficacy of humane education presentations aimed at different age groups and within various contexts. This research looked at nearly 170 U.S. students exposed to a humane education presentation at their school, and explored the effects that the presentation might have had on their consumption of animal products. The study found that humane education programs aimed at students cannot affect change on their own, and that this age group, which still lives at home with their families, are likely to be strongly influenced by their living constraints. READ MORE
Pay Per Read Study Results
Posted on February 26, 2015
This study from Vegan Outreach compares the impact of two pro-veg pamphlets in order to measure the effectiveness of paying people to read outreach literature. In addition to seeing how much people changed their behavior based on being exposed to the different leaflets, the study also measured how much money (in the form of pay-per-read payments) might be required to effect pro-veg behavior change per person. The results provide insight into the effectiveness of different literature, as well as the kind of budgeting that might be useful for pay-per-read outreach programs. READ MORE
What Elements Make a Vegetarian Leaflet More Effective?
Posted on February 19, 2015
This study from the North Eastern U.S. looks at what kind of images and informational approach contained in a vegetarian leaflet might be the most effective in reaching a young audience. Using a variety of test booklets, researchers conducted initial surveys, as well as follow-ups, to better understand what literature tended to produce the best results, and how respondents differed in their stated intent versus whether or not they actually changed. The study reveals that for many youth, showing a wide range of farm animals, and focusing on how to go vegetarian (vs. why to go vegetarian) yields the best results. READ MORE
What Cover Photos Make People Most Interested In Reading Pro...
Posted on February 12, 2015
This study from the Humane League looks at what makes pro-veg literature effective, focusing in particular on the images that adorn the covers of leaflets, and what makes one picture more effective than another. The research finds that most respondents have a positive reaction to leaflets with photos of food on them, as well as leaflets that show pictures of happy, healthy people. Conversely, the study found that images of animal suffering, even if "moderate," significantly decrease the interest of many potential readers. The findings are part of ongoing studies by the Humane League Labs, with the goal of increasing the efficiency and effectiveness of outreach efforts. READ MORE
