Faunalytics.org makes use of JavaScript to operate fully, but Javascript is disabled in your browser
Image by Pixabay user FirmBee

Social Movement Web Use In Theory And Practice

Summary By: | Published: December 13, 2009
Estimated Reading Time: < 1 minute
download report PDFLog in or sign up for access
FavoriteLoadingSave to My Library
ABSTRACT ONLY Only an abstract of this article is available
EXTERNAL STUDY This is a summary of an external study
Most social movement organizations do not use the internet effectively and should make efforts to maximize the use of the internet to its full potential.

This article examines how U.S. based social movement organizations use the internet to communicate and generate visibility for their causes and organizations.

According to survey results, the majority of social movement organizations (SMOs) in the U.S. are not using the internet to its full potential. This analysis offers reasons for this perceived deficiency, including a lack of organizational objectives, specific resources, and resource sharing.

External Link:
http://nms.sagepub.com/cgi/content/abstract/11/5/749
Meet the Author:
Faunalytics is a nonprofit research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.

Citations:

Laura Stein, University of Texas, 2009 United States (National)

Tags:

Effective Advocacy Other Topics English Evaluation Social Movements Strategies Tactics

Related Posts

large crowd at animal rights protest, one person holding a sign reading "Animal Justice - Anti Vivisection"

Applying Social Movement Theory to Nonhuman Rights Mobilization and the Importance of Faction Hierarchies

This article explores the nonhuman animal rights movement through the lens of social movement theory, giving specific focus to faction hierarchies.

In the Spotlight

Animal Advocacy And Social Movement Theory: ‘New Ways Of Being’

Instead of directly resisting power, many animal advocacy groups bypass it or ignore it, as they create new ways of being that challenge the current system from the ground up.

In the Spotlight
cartoon people holding signs that say "No"

Attitudes Toward Social Movement Tactics (Part 2 Of 4)

A survey investigates what tactics are most approved by the public, with all but one receiving more than 50% of the populations approval.

In the Spotlight
aerial view of people protesting

The Efficacy Of Protest: Meaning And Social Movement Outcomes

This study examined the effectiveness of protests at achieving change using insights from new social movement theory.

In the Spotlight
orang-utan

Social Media And The Indonesian Animal Protection Movement

This paper looks at how animal protection organizations in Indonesia are using social media to expand their reach and build the movement.

In the Spotlight
a breakfast bowl of berries, muesli and fruit

Vegetarian Dietary Practice And Social Factors

This study examined the profile of vegetarians in the U.S. and U.K. and described their motivations and influences.

In the Spotlight

The Save Movement and Social Media

The Save Movement’s social media efforts appear to be encouraging modifications to some omnivores' diets and planting seeds for future change.

In the Spotlight

Gender, Class, And Social Movement Outcomes

This study explores how gender and class impacts the interactions of animal advocates with their target audiences.

In the Spotlight
twitter icon

Impact Of Social Media Campaigns On The Animal Movement

This article looks at the British dairy industry’s “Februdairy” Twitter campaign and the impact of “hashtag hijacking” by animal rights advocates.

In the Spotlight

The Role Of Professionalization Regarding Female Exploitation In The Animal Rights Movement

This article explores the objectification of women in the animal protection movement, critiquing PETA and others for exploiting female sexuality.

In the Spotlight

Encouraging Reductions In Meat Consumption With Behavioral Theory

This study identifies socio-psychological forces that drive behavioral change, and suggests ways to tailor advocacy to encourage individuals to reduce their meat consumption.

In the Spotlight
red canyon with a sign in front of it pointing at crossroads

The Environment Movement At A Crossroads

The WWF has determined that the environmental movement is at an ideological crossroad, between those focused on systemic, widespread changes and those focusing on materialistic and individualistic behavior changes.

In the Spotlight
Faunalytics uses cookies to provide necessary site functionality and to help us understand how you use our website. By continuing to use this site, you agree to our privacy policy.
I Agree
meerkat-emails.jpg

Don’t Miss a Thing

Faunalytics delivers the latest and most important information directly to your inbox. Choose what topics you want to see and how often you get our emails, and you can unsubscribe anytime.