Highway-related Wildlife Mortality Study

96% of respondents ‘take extra care while driving in areas where wildlife may be present’ (86% of them do this by slowing down, 33% by scanning the edges of the road for wildlife). 90% ‘have either slowed down or swerved to avoid hitting an animal or have seen another driver take this action.’

64% ‘have seen wildlife killed by a vehicle’ and 60% ‘have hit an animal themselves.’

95% agree that hitting wildlife could be dangerous for those in a vehicle.’

31% ‘believe nothing can be done about road kill’ and 43% believe ‘that it is part of the world in which we live.’

 ‘Concern focuses mostly on mammals such as deer and fox (96%), but is also expressed for turtles (87%),’ birds (83%) and snakes (55%).

 ‘Believers that education can change driving habits are more likely to be non-white, female, not blue collar, and to reside in urban or suburban areas.’

‘Experience with actually seeing wildlife hit does not appear to seriously impact attitudes.’

‘74% say they have stopped to help a harmed animal.