The Effect Of Numbing On Our Ethics
Reliance on disgust-based arguments might be counterproductive and less effective over time. Advocates should use methods that maintain or grow in strength with repeated exposure. READ MORE
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do
Sep 30 2026
Andrea Polanco
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE
