Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Oct 9 2024 | Jonah Woodward

How Food Displays Can Change Dining Practices

This study investigated the effects of displaying vegan food as a default — rather than side-by-side with a meat option — in university cafeterias. READ MORE

Oct 4 2024 | Teresa Gallo

Reducing Animal Foods: Transitioning And Communicating Our Choice

What are the main obstacles for people in the initial phase of a diet transition? How do they communicate this change to others? READ MORE

Oct 2 2024 | Faunalytics

Faunalytics Index – October 2024

This month's Faunalytics Index provides facts and stats about megafarms in the E.U., barriers to AI adoption in animal advocacy, global turkey consumption, and more. READ MORE

Oct 1 2024 | Elena Schaller

How Instagram Posts About Veganism Influence Eating Intentions

How does the social media landscape around veganism affect offline eating behavior? READ MORE

Sep 25 2024 | Coni Arévalo

Bridging U.S. Conservative Values And Animal Protection

To maximize our impact, animal advocates in the U.S. need strategies for working with politicians and lawmakers on both sides of the aisle. This Faunalytics study helps us understand how to leverage conservative values to help animals. READ MORE

Sep 24 2024 | David Rooney

50 years After Singer’s Animal Liberation: A Reflection

It has been 50 years since the publication of Peter Singer’s Animal Liberation. What has the animal rights movement accomplished and what work needs to be done? READ MORE

Sep 23 2024 | Aeneas Koosis

Animal Advocacy In U.S. Universities: A Call for Renewed Focus

Most top U.S. universities lack active animal advocacy groups, with fewer than 10% holding more than one event in early 2023. READ MORE

Sep 20 2024 | Aeneas Koosis

AI And Animal Advocacy

A survey reveals a growing interest in AI among animal advocates, but adoption hurdles remain. How can the movement harness this powerful technology? READ MORE

Sep 19 2024 | Alyssa Hanes

The Strategic Potential Of Shareholder Activism For Advancing Animal Welfare

This report explores shareholder activism as a strategy for animal advocacy, offering a detailed overview of its successes, challenges, and practical advice for running effective campaigns. READ MORE

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