Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jul 7 2015 | karol orzechowski

Fighting Smarter Against The Wildlife Trade

Stopping the illegal wildlife trade will take more than international regulations. Helping endangered species requires quantifiable, measurable results. READ MORE

Jun 15 2015 | Faunalytics

Animal Tracker – Year 8

The favorability of animal protection as a cause remains high, and a solid majority of Americans believe that animal welfare is important for all animals. READ MORE

Jun 2 2015 | Faunalytics

The Ghosts In Our Machine Impact Report

Animal rights media does not have to be shocking to have a measurable impact, worth noting for advocates looking to deliver their message in creative ways. READ MORE

May 18 2015 | karol orzechowski

“Pets or Meat”? Ethics and Domestic Animals

There is often a deep disconnect and great variation in how we treat farmed, companion, and wild animals. Using a particular scene from Michael Moore's documentary Roger and Me as a starting point - a scene where backyard rabbits are sold as "pets or meat" - this article unpacks the ethics around our perceptions of the different categorizations of animals. The author approaches the subject by viewing these categories of animals through the lens of an "ethic of care," and suggests ways of acting ethically towards all wild, companion, and farmed animals. READ MORE

Apr 6 2015 | karol orzechowski

Meat Morals: How Much Do Ethics Matter In Food Choices?

This study poses the deceptively simple question: are our morals the cause of our dietary choices, or vice versa, and how much does it matter? READ MORE

Apr 2 2015 | karol orzechowski

Beating The “Backfire Effect”

It's common sense that when we learn that previously-believed information is false, then we’ll change our beliefs to fit with the new information. Right? READ MORE

Mar 30 2015 | karol orzechowski

The Significance Of Sensory Appeal For Reduced Meat Consumption

Reducing meat consumption, as animal advocates know, is an extremely difficult challenge. This research found that more personal reasons for reducing meat consumption were more effective than environmental or ethical appeals. READ MORE

Mar 23 2015 | karol orzechowski

Effect of Steps to Promote Higher Levels of Farm Animal Welfare across the EU: Societal versus Animal Scientists’ Perceptions.

Entrenching animal welfare standards into policy is often the result of a long legislative process. And evaluating the impact of these changes can take just as much effort. This study looks at the implementation of different animal welfare policies in the EU, and asks various stakeholders, from farmers to consumers, their opinions on how effective, efficient, and useful the different welfare measures are. The findings show that there is a delicate balance between what NGOs and consumers want, and that sometimes there is a disconnect between NGOs' priorities and what consumers see as important issues. READ MORE