Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Nov 16 2015 | Linda Tyler

Beyond Meat and the Market for Alternatives

Beyond Meat experienced sales growth of 250% from 2013 to 2014, outpacing the much smaller 0.5% growth of the entire meat substitute category. READ MORE

Nov 15 2015 | karol orzechowski

Big Cats, Charisma, and Conservation

A wide-ranging global survey finds that big cats are the most motivating animals for conservation. READ MORE

Nov 14 2015 | karol orzechowski

Can Horseracing Ever Be ‘Sustainable’?

The problems in the declining horseracing industry are numerous and deep, and their exposure is due in large part to animal advocates. READ MORE

Nov 9 2015 | karol orzechowski

Effective Messaging: Is Appealing to Purity, Environment, or Cruelty More Effective?

This study shows that outreach material with messaging about animal cruelty could be more effective than a focus on abolitionism or environmentalism. READ MORE

Nov 7 2015 | karol orzechowski

Last Chance to Get It Right For The North Atlantic Right Whale

North Atlantic right whales are highly endangered. This article explores the options for industry and governments to ensure the survival of the species. READ MORE

Nov 5 2015 | karol orzechowski

Keeping the Peace in a Multi-Dog House

Having a multi-dog household can be challenging. This study gives advice and strategies around training dogs out of problem behaviors to ensure a happy home. READ MORE

Nov 2 2015 | Faunalytics

Tailoring Wildlife Corridors for Maximum Effectiveness

Multispecies wildlife corridors should be tailored to groups of ecologically similar, disturbance-sensitive species to maximize their effectiveness. READ MORE

Oct 28 2015 | karol orzechowski

China, Meat, & “Sustainability”

As populations and per capita incomes increase in certain parts of the world, some studies report that meat consumption is also on the rise. READ MORE