Animal Tracker – Year 7

This report summarizes results from Year 7 of the Animal Tracker, an annual survey of U.S. adults regarding their attitudes and behavior toward animals. In summary, the most recent survey continues to show strong support for humane education and many other animal advocacy tactics. However, there appears to be a slight erosion in this support compared with survey results from 2011 and 2008 and fewer people are engaging in animal-friendly behavior compared with previous years.

Year 7 Results in Brief

• Of the listed activities, U.S. adults were most likely to have watched wildlife or consumed a meat/dairy substitute during the past year. The least common activities during the past year were volunteering for animal organizations and going to circuses.
• Regarding actions that they have taken out of concern for animals, U.S. adults are most likely to have spayed/neutered their companion animals. Other relatively common actions include buying cruelty-free products and adopting an animal from a shelter.
• A strong majority of U.S. adults believes that humane education for Kindergarten-12th grade and college levels is “very” or “somewhat” important.
• A strong plurality of U.S. adults supports each of the advocacy tactics described in the survey, with most support for anti-cruelty investigations and using the media for outreach. There was the least amount of support for demonstrations/protests and calling for product boycotts.

The full report can be downloaded by registered users, below.