This 2002 Ketchum research study shows that more consumers consider their companion animals to be part of their “family,” according to survey results. An estimated 68% of companion animal owners traveled with their companion animals sometime in 2001, which is an increase from 58% in 1995. In addition, nearly 10% of companion animal owners have stayed in a hotel or motel with their companion animals. According to the American Hotel and Lodging Association, in 2001, 41% of hotels and motels allow companion animals, up from 31% in 1998.