2010 National Urban Animal Report
This report consolidates survey and market data to provide an overview of the state of the companion animal industry in Canada. The report includes sections on the breeding, retail, veterinary, and animal welfare markets.
Summary of study highlights (from report):
- “Despite the economic downturn, the pet industry is thriving. Industry growth is led by new products and services that address changing customer attitudes.”
- “These changing attitudes include the migration of terminology and philosophy from “pet owner” to ‘companion animal parent.'”
- “The Breeder’s Code will improve customer confidence, educate industry stakeholders about best practices and increase the marketing power of compliant breeders.”
- “Leaders in the Retail Industry are promoting best practices, educating consumers, and addressing overbearing legislation that targets the entire industry because of a few problem operators.”
- “The philosophy in the Animal Welfare community is switching to addressing human problems that underlie crises with animals.”
- “Animal Control leadership is fighting “compassion fatigue” by embracing greater community outreach.”
- “The Veterinarian industry is thriving but faces some demographic challenges as many Baby Boomers want to sell their practices.”
- “The future of the companion pet industry depends on teamwork and greater collaboration between all stakeholders.”