Vegetarians And Meat-Eaters Dig In To Send Sales Of Tofurky Soaring

Sales of Tofurky are estimated to grow 37% from 2006 to 2007. Expected 2007 sales are 270,000 Tofurkys, which represent an equivalent of 438,000 pounds of tofu, wheat protein, canola oil, and spices. Omnivores are contributing to the growth of vegetarian food sales, up 44% from the 2001 market.

Sales of Tofurky in 2007 are expected to be 270,000 Tofurkys, representing 438,000 pounds of tofu, wheat protein, canola oil, and spices.

A 2006 Harris Interactive poll for Vegetarian Resource Group estimated 2% of adults are vegetarian, up from about 1% from a 1994 study. Moreover, those who do not eat poultry specifically grew to 6% from 3%.

Omnivores contributed to the growth in the vegetarian foods markets, turning it into a $1.2 billion, up 44% from 2001, according from a 2001 Mintel.

Less than 1% of households will be putting a meat alternative on their table this Thanksgiving. The National Turkey Federation estimates that 88 percent of Americans will eat turkey Thursday, adding up to 46 million turkeys, the most of any holiday.