Do Ethics Matter In Purchase Behavior?
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Contemporary shopping habits are currently more sophisticated than what they used to be, but this does not necessarily mean that consumers are choosing ethical products at a higher rate.
Based on the findings from focus groups, this article discusses how ethical concerns affect consumer behavior, if at all.
Citation reference on file is an article abstract only. Full article may be purchased online through associated link. Findings from analysis of focus group discussions show that contemporary consumers are more sophisticated today, but this does not necessarily mean that consumers are choosing ethical products. The article includes some conclusions about how to encourage ethical purchases.
Citations:
Marylyn Carrigan, Ahmad Attalla, (2001) “The myth of the ethical consumer – do ethics matter in purchase behaviour?”, Journal of Consumer Marketing, Vol. 18 Issue: 7, pp.560-578, https://doi.org/10.1108/07363760110410263
