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Targeting The Socially Conscious Buyer

Summary By: | Published: January 15, 2008
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The Lifestyles of Health and Sustainability consumer section of society is gaining greater shopping influence with increasing sales and shelf space for their products.

This news article describes the Lifestyle of Health and Sustainability population sector which is becoming a greater shopping influence.

There are nine key LOHAS (Lifestyles of Health and Sustainability) purchase sectors: food and beverages; renewable power/energy; socially responsible investing; alternative/hybrid transportation; dietary supplements/alternative health care; energy-efficient electronics and appliances; green building products; household products and supplies; and personal care products. The National Marketing Institute estimates that 68 million Americans fall under the LOHAS umbrella.

An NMI study revealed that 40 percent of Americans surveyed indicated that they bought organic food and beverages, yet only 2 percent of the $600 billion in food and beverage sales in the U.S. comes from organic products. In the food category, for example, LOHAS seek the reassurance of purity, safety and environmental rectitude, the higher-plane attributes so to speak, but not at the expense of the staples — taste, nutrition, convenience and value.

Major supermarket chains are rapidly increasing the amount of shelf space committed to organically-grown produce.

External Link:
http://seattle.bizjournals.com/seattle/stories/2003/09/...
Meet the Author:
Faunalytics is a nonprofit research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.

Citations:

Alf Nucifora, American City Business Journals, 2003 United States (National)

Tags:

Animals Used for Food English Human Health

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