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Veg*n Diets

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Challenges and Supports for Vegetarians
The Toronto Vegetarian Association (TVA) surveyed current and former vegetarians and vegans to better understand the challenges they face in their dietary choices, and see what kind of support would help them the most. This online survey of over 1000 people discovered that both current and former vegetarians and vegans found that "eating out" and "getting enough nutrients" were central challenges. In addition, the best supports that could be offered were cheaper vegetarian and vegan food and giving "suggestions for eating out". None of the support mechanisms identified addressed the issue of nutrients. READ MORE

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Underlying Differences Between Conscientious Omnivores and Vegetarians in the Evaluation of Meat and Animals
As the consumption of so-called "ethically produced meat" continues to rise, the differences between "Conscientious Omnivores" (COs) and vegetarians / vegans (known together here as veg*ns) becomes increasingly useful to animal advocates. This study surveyed a variety of COs and veg*ns, to find out how they view themselves, animals, and meat. The results show that there are significant ethical differences between COs and veg*ns, especially when it comes to self-identity, and how they view animals in relation to themselves. READ MORE

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Pay Per Read Study Results
This study from Vegan Outreach compares the impact of two pro-veg pamphlets in order to measure the effectiveness of paying people to read outreach literature. In addition to seeing how much people changed their behavior based on being exposed to the different leaflets, the study also measured how much money (in the form of pay-per-read payments) might be required to effect pro-veg behavior change per person. The results provide insight into the effectiveness of different literature, as well as the kind of budgeting that might be useful for pay-per-read outreach programs. READ MORE

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What Elements Make a Vegetarian Leaflet More Effective?
This study from the North Eastern U.S. looks at what kind of images and informational approach contained in a vegetarian leaflet might be the most effective in reaching a young audience. Using a variety of test booklets, researchers conducted initial surveys, as well as follow-ups, to better understand what literature tended to produce the best results, and how respondents differed in their stated intent versus whether or not they actually changed. The study reveals that for many youth, showing a wide range of farm animals, and focusing on how to go vegetarian (vs. why to go vegetarian) yields the best results. READ MORE

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Diffusion Communications in Animal Advocacy
In this paper, scholar Alexandria Graff makes a case for applying Everett Rogers' theory of the "diffusion of innovations" to animal advocacy. Taking veganism / animal rights as an "innovation," Graff maps Rogers' theory in relation to animal advocacy and offers a multitude of new ways for advocates to see their work. Though diffusion theory has often been a way of thinking about technological innovations - for example, we use diffusion theory when we are thinking of "early adopters" of new technologies or apps - it is very much applicable to the diffusion of social movements and their related ideas. READ MORE

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It IS about Chicken: Chick-fil-A, Posthumanist Intersectionality, and Gastro-Aesthetic Pedagogy
In this article, Bradley D. Rowe discusses the controversy over comments by Dan Cathy, the founder of Chick-fil-A (a fast food company based in the U.S.), who in 2012 made public statements supporting "traditional" marriage. Rowe uses the debate as a springboard into a discussion of intersectionality, posthumanism, and gastro-aesthetics, weaving together multiple threads of thought to imagine a way that the incident could have been approached from a non-speciesist intersectional perspective. Rowe hopes that his analysis will encourage reflection on the numerous "hierarchies of domination" that make up an issue like the Chick-fil-A controversy, and allow for multiple layers of interrogation, with the aim to "demonstrate that the plight of nonhumans is not a second-rate subdivision of critical theory or social activism." READ MORE
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