By understanding what factors in particular lead people to believe eating meat is immoral, we can prioritize the areas with greatest effect. READ MORE
Data from Monterey Bay reveals that human intervention is necessary to help sea otter populations expand their geographic range. READ MORE
The wave of donations after Cecil the lion’s death shows that personal reflection and group cohesion can create lasting advocacy in remote conservation campaigns. READ MORE
There is a disconnect between people’s perception of how knowledgeable they are about backyard hen health, and their actual ability to identify health hazards. READ MORE
A new study reveals differences in consumer acceptance of plant-based and clean meat in China, India, and the United States. The results may surprise you! READ MORE
Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MORE
Arguments about animal intelligence are not necessarily going to be successful in dissuading people from eating the animals they already consider to be “food.” READ MORE
Understanding exactly how much of the economy is related to animal exploitation is essential so that we can plan for the economic effects greater shifts towards veganism. READ MORE
The Diet, Dishes, and Dish Ingredients (DDDI) framework can help to provide a path forward to reduce meat consumption in incremental ways. READ MORE
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