‘‘We Don’t Tell People What To Do’’: An Examination of the Factors Influencing NGOs to Campaign for Reduced Meat Consumption
With the link between climate change and intensive animal farming ever clearer and more compelling, the question of how to address meat consumption has become a matter that environmental NGOs need to concern themselves with. However, with people's dietary choices being a sensitive subject, navigating the topic of meat-eating with NGO members (and the general public) is a complicated matter to say the least. This study of 48 NGOs from across North America, as well as Sweden, found that addressing (and not addressing) meat consumption in relation to climate change is strategically and tactically complicated, both for "environmentally-focused NGOs" and "food-focused" NGOs. The authors urge new efforts from both angles to address the pressing issue. READ MORE