There is strong evidence suggesting that telling stories has a far greater impact on audiences than just spouting inaccessible numbers and data. READ MORE
Among the group evaluated the primary motivation for vegetarianism was health, ethical treatment of animals and environment. READ MORE
Research has shown that people are more likely to turn to their companion dog than to their father or brother in times of emotional stress. READ MORE
This study analysed research findings on cat people and dog people, and found considerable differences between the two. READ MORE
A study has found that when using subliminal messaging, negative images have a stronger impact on people than positive images. READ MORE
This study looks at robotic companion animals as a form of animal assisted therapy to provide social interaction stimuli to dementia patients. READ MORE
Watching nature documentaries had a stronger emotional effect on students than helping them remember facts. READ MORE
A survey of female animal rights advocates examines motivations, beliefs, and experiences, and the high proportion of women involved in animal rights. READ MORE
Animal activists have reported having nighttime friendly animal dreams at a far higher rate than the general public did. READ MORE
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