Meat Reduction Archives

U.S. Adults, Climate Change, And The Switch To Plant-Ba...

Plant-based diets have a multitude of beneficial effects, but adoption in the U.S. is still low. What is stopping U.S. adults from making the switch to climate-friendlier food options? READ MORE

The ‘Climate Opportunity Cost’ Of Animal Agricultur...

Ending land animal farming would not only reduce greenhouse gas emissions. It would also free up land, which would have enormous benefits in the fight against climate change. READ MORE

Planting Seeds: The Impact Of Diet & Different Ani...

Our latest original study looks at the relative effectiveness of different advocacy tactics, and how successful each is across both the short- and long-term. READ MORE

Colocando Semillas: El Impacto de la Dieta y las Difere...

Nuestro último estudio original analiza la efectividad relativa de las diferentes tácticas de promoción y el éxito de cada una a corto y largo plazo. READ MORE

How Many Animals Does A Plant-Based Diet Spare?

New research from Animal Charity Evaluators gives animal advocates updated numbers for a commonly used advocacy metric: number of animals saved per person who goes plant-based. READ MORE

Eating Meat Over 65

Adults age 65+ require more protein than younger consumers. This study explores meat consumption patterns and preferences for animal vs. plant-based protein among older adults in Europe. READ MORE

Food Waste: A Valuable Channel To Help Animals And The ...

More than a third of U.S. food is wasted, with animal products responsible for most of the environmental burden. READ MORE

What Drives Plant-Based Eating In Different Cultures?

When it comes to reducing meat intake, consumers in China and New Zealand differ in their motives. READ MORE

For Veg*n Messaging, Timing Matters

Pamphlets are an old-school tool for social change. For those already open to a “Go Veg*n” message, especially for people already familiar with the issues, they can be particularly effective. READ MORE

U.S. Adults, Climate Change, And The Switch To Plant-Ba...

The ‘Climate Opportunity Cost’ Of Animal Agricultur...

How Many Animals Does A Plant-Based Diet Spare?

Eating Meat Over 65

Food Waste: A Valuable Channel To Help Animals And The ...

What Drives Plant-Based Eating In Different Cultures?

For Veg*n Messaging, Timing Matters

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Meat Reduction

Recent Articles

U.S. Adults, Climate Change, And The Switch To Plant-Ba...

The ‘Climate Opportunity Cost’ Of Animal Agricultur...

Planting Seeds: The Impact Of Diet & Different Ani...

Colocando Semillas: El Impacto de la Dieta y las Difere...

How Many Animals Does A Plant-Based Diet Spare?

Eating Meat Over 65

Food Waste: A Valuable Channel To Help Animals And The ...

What Drives Plant-Based Eating In Different Cultures?

For Veg*n Messaging, Timing Matters

Support Our Work

Email Updates

TOPICS

Connect

We need your feedback: We’re conducting our annual Community Survey to learn how our resources are being used by animal advocates. Will you take 5 minutes to complete the survey? You can also enter to win $100 for yourself or the animal charity of your choice!

Don’t Miss a Thing