Meat Reduction Archives

Jul 4 2025 | Joanna Mazurek

Veggie Challenge: Involving Family And Friends Helps

How can you eat fewer animal products — and stick to it? Start with a challenge, and bring your friends. READ MORE

Jun 23 2025 | Aeneas Koosis

Does Reducing Portion Size Help Cut Meat Consumption?

Researchers tested portion-size nudges in university dining halls and found that moderate meat reductions could work without sacrificing diner satisfaction, but more dramatic cuts backfired and proved counterproductive. READ MORE

Jun 18 2025 | Jenny Mace & Andrew Knight

The Expanding Market For Ethical Companion Animal Food

The ethical companion animal food sector is becoming hard to ignore. This blog from Jenny Mace and Andrew Knight explores the drivers of sustainable companion animal food that doesn’t depend on animal farming. A bonus factsheet addresses common concerns. READ MORE

Jun 17 2025 | Jonah Woodward

How Family Influences Dietary Change

Households regularly shop, cook, and eat together. This study looks at how family dynamics can help or hinder the ability to pursue plant-based diets. READ MORE

Jun 11 2025 | Björn Ólafsson

Tactics In Practice: The Science Of Vegan Challenges

Vegan challenges have become a popular way to encourage dietary change. This deep dive gets into the nitty gritty of what makes a challenge achievable. READ MORE

Jun 5 2025 | Jessica Whiting

Portion Cuts Drive The U.K.’s Meat Decline

Over a 10-year period, the U.K.’s meat-eating habits have shifted to smaller portions, less red meat, and rising quantities of white meat, reflecting evolving diets. READ MORE

Jun 3 2025 | Aeneas Koosis

Placing Meat Substitutes With Meat Can Boost Supermarket Sales

When they’re positioned in the meat shelf, meat substitute purchases increase over the long term, especially among meat-eaters and flexitarians. READ MORE

May 28 2025 | Audrey Tsen

How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis

Southeast Asia is a critical region for animal advocacy, especially for plant-based diet change. This study identifies key audiences there, examines their influences, and pinpoints messages that may resonate best. READ MORE

May 23 2025 | Patrick Juric

Revisiting Attitudes And Awareness Around Sustainable Diets

In the U.K., attitudes and awareness around sustainable diets have shifted since a study done a decade ago. People express more willingness to reduce meat consumption, but many of the barriers mentioned in the original study remain. READ MORE

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