Germany

Fashion trends shift as quickly as the seasons change, but longer-term, larger trends can be mapped through research. A study of 3,600 consumers, conducted by ISPO for the Italian Fur Free Alliance, looked at the trend in buying and wearing animal-free clothing, across a number of countries in the European Union. The research finds that the options for animal-free clothing products are growing in popularity by almost all measures. In addition, they are also increasingly seen as "trendy," and preferable to animal-based alternatives. READ MORE