After the outbreak of the highly pathogenic avian influenza virus in 2003, it had a major negative impact on the global poultry industry by massively decreasing demand. READ MORE
This case study examines consumers’ responses to newspaper articles on avian influenza, and how it impacted their poultry demand. READ MORE
As a consequence of the rising cost of food, U.S. consumers are changing their behavior towards food, by eating meals at home, cutting back on expensive meat and buying in [...] READ MORE
This study found that after concerns of foodborne illnesses, Californians are more likely to change purchasing habits than those from Kansas. READ MORE
This study sought to understand consumer demand by asking people throughout the world what they would ask CEOs of food companies to prioritize. READ MORE
When consumers buy pork products, they favour healthfulness, quality and flavour. READ MORE
Consumers are dining out less, purchasing less food and cutting back on expenses but are still willing to pay more for higher quality items such as premium meat. READ MORE
Surveys can be a vital tool for advocates, but without an understanding of how they function, they are likely not to achieve ideal results. This article discusses how to effectively [...] READ MORE
80% of consumers would switch brands if they associated the brand with a good cause and 26% believe companies should give more to non-profits. READ MORE
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