Shades Of Green

From the article: “In the eyes of many, the environmental movement has split into two camps, one that partners with business and the other that doesn’t. This bipolar view, however, is too simplistic. Using social networking tools, the author reveals the intricate web of relationships that exist between business and environmentalists and suggests ways that these relationships could become even more fruitful.”

The author discusses a perceived schism between two types of environmental non-government organizations (ENGO’s)–those that confront corporations and seek radical change, and those that work with corporations to make change. The author created social network maps of ENGOs’ relationships to each other and corporations. Based on these maps he determined that, rather than two polar types of ENGOs, there are a variety of roles that that they take. He labels organizations as falling into one of five categories based on how connected they are to corporations and the number of sectors in which they operate.