My Profile

Jo Anderson is an advocate for animals and empirical research. She has many years of experience with a wide range of social science research methods and topics, as well as advanced training in statistical analysis. Jo became Faunalytics' Research Director in 2017 and since then has led and supervised studies of attitudes and behavior pertaining to animals and veganism, advocate retention, donation decision-making, and many other topics. Jo has a PhD in social psychology from the University of Waterloo and completed a two-year postdoctoral fellowship at Cornell University. Jo's spare-time interests include sewing, reading, finding accidentally-vegan junk food, doting over cats, and being generally indoorsy.