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Holiday Habits Of Companion Animal Gifts

Summary By: | Published: August 9, 2012
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This article examined the shopping behaviors of companion animal guardians in regards to their animals, and found most intend to buy gifts for their companion animal.

A majority (61%) of British Columbian companion animal owners planned to buy their companion animal gifts during the 2007 holiday season, according to this Ipsos Reid survey. Other companion animal holiday practices are also covered in this survey summary.

61% of companion animal owners in British Columbia planned to buy a holiday present for their companion animal, including 68% of dog owners, 61% of cat owners, and 54% of other companion animal owners. Women companion animal owners (65%) are more likely than men (53%) plan to buy a gift for their companion animal.

The average amount being spent on holiday companion animal gifts is $30, though intended holiday spending is slightly higher among dog owners ($35) than cat owners ($29).

Other Findings:

  • 25% of companion animal owners plan to have a holiday stocking for their companion animal.
  • 22% of companion animal owners plan to buy a present for their companion animal to give to a family member, friend or other companion animal.
  • 13% of companion animal owners plan to make their companion animal a special holiday dinner.
  • 7% of companion animal owners plan to dress up their companion animal in holiday attire.
  • 6% of companion animal owners plan to make a holiday greeting card with a photo of their companion animal.
  • 5% of companion animal owners plan to get a picture taken of their companion animal with Santa Claus.
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Citations:

Ipsos Reid, Ipsos Reid, 2007 International

Tags:

Companion Animals Attitudes English Cats Dogs

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