Asks respondents whether or not they consider themselves to be a vegetarian, almost a vegetarian, or if they would prefer to eat a vegetarian dish when dining out.

This question summary asks “Please tell me how well this statement describes your eating behavior most of the time. Use a scale from 1 to 5 where 5 describes your behavior and one doesn’t describe your behavior at all:  You are a vegetarian.” The responses were:

• 1 Not at All Descriptive (79%)
• 2 (6%)
• 3 (9%)
• 4 (3%)
• 5 Describes Completely (3%)

“I am going to read a number of statements.  Please tell me how strongly you agree or disagree with each one. Use a scale from one (strongly disagree) to five (strongly agree): You would order vegetarian dishes at restaurants if they were available.” The responses were:

• 1 Strongly Disagree (28%)
• 2 (16%)
• 3 (21%)
• 4 (12%)
• 5 Strongly Agree (24%)

“Please tell me how well this statement describes your eating behavior most of the time. Use a scale from 1 to 5 where 5 describes your behavior and one doesn’t describe your behavior at all:  You are almost a vegetarian.” The responses were:

• 1 Not at All Descriptive (54%)
• 2 (15%)
• 3 (15%)
• 4 (7%)
• 5 Describes Completely (9%)

“In the past year, have you ever ordered vegetarian pizza?”

• Yes (31%)
• No (69%)