Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jun 27 2018 | Linda Tyler

Animal Tracker 2018: Credibility of Sources

If you're working to change hearts and minds about animal welfare, it’s critical to know that the messenger, not just the message, matters. READ MORE

Jun 26 2018 | Mona Zahir

Can Indulgent Language Make Us Want To Eat Our Vegetables?

Research reveals a potentially robust, applicable strategy for increasing vegetable consumption in adults: using the same indulgent, exciting, and delicious descriptors as more popular, albeit less healthy, foods. READ MORE

Jun 21 2018 | Laura Thomas-Walters

Using Psychological Tactics To Increase Donations To Animal Charities

An online experiment found that people will donate more to conservation appeals featuring flagship species. READ MORE

Jun 20 2018 | Joseph Millum

Who Are The Vegetarians?

A first step to targeted pro-vegetarian messaging is identifying who is likely to be receptive to the message. In this blog post, Joseph Millum analyzes a dataset that gives some insight into the demographics of vegetarians in the U.S. READ MORE

Jun 19 2018 | Celine Icard-Stoll

The Ethical Philosophy Of Trap-Neuter-Return

A new paper argues that TNR can be justified through ethical philosophy because of its positive impact on cat populations. READ MORE

Jun 14 2018 | Jo Anderson

The Effect Of Social Norms On Meat Consumption

A series of studies demonstrates that information about an upward trend in the number of people who limit their meat consumption decreases interest in eating meat and increased orders for meatless meals. READ MORE

Jun 13 2018 | Linda Tyler

Animal Tracker 2018: Favorability of Animal Protection

Our analysis of the 2018 Faunalytics Animal Tracker continues: in this blog, we focus on the question that gauges the opinion of U.S. adults about various social causes, including "animal protection." READ MORE

Jun 5 2018 | Jamie Harris

What Can British Anti-Slavery Teach Us About Animal Advocacy?

A unique study focuses on lessons that animal advocates can learn from the British Anti-slavery Movement, to help make their own efforts to end animal farming as effective as possible. READ MORE

May 31 2018 | Tor Pothecary

Eco-Friendliness And Masculinity: Is There A ‘Green-Feminine’ Stereotype?

Men’s willingness to engage in "green behaviors" may be influenced by threatening or affirming their masculinity, as well as by using "masculine" rather than "conventional" green branding. READ MORE

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