Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jun 30 2021 | Jo Anderson

Going Vegan Or Vegetarian: Many Paths To One Goal

Data about assisting and retaining new veg*ns is very limited. Our latest Faunalytics study looks at how we can improve our understanding and support of new veg*ns. READ MORE

Jun 29 2021 | Sara Streeter

Wildlife Conservation Efforts Really Do Work

It’s always hard to measure something that hasn’t happened, such as the success of preventative efforts. In this case, experts agree that conservation efforts are preventing wildlife extinctions. READ MORE

Jun 23 2021 | Jo Anderson

Gauging Our Impact: Community Survey 2021 Results

Our 2021 community survey results are here! In this blog we look at what you've told us we're doing right, and where we can improve. READ MORE

Jun 22 2021 | Andrea Polanco

Public Approval of Undercover Farm Investigations

A German study finds that most people view undercover investigations as justified and unworthy of punishment. READ MORE

Jun 16 2021 | Andrea-Caroline Metelmann

The Role Of Moral Hypocrisy In Buying Meat

In this blog, we look at how aware the public actually is about factory farming, and what might influence people’s attitudes towards animal welfare and their shopping behaviors. READ MORE

Jun 11 2021 | Sara Streeter

Reducing Meat Consumption: Messaging That Works

For animal advocates, getting people to eat less meat is the holy grail. This study suggests that both health and environmental messaging can do that. READ MORE

Jun 8 2021 | Mona Zahir

What Can GMOs Teach Us About Cultured Meat?

If the cultured meat industry gets swept up by the demands of big business and loses sight of its prosocial motivations, it could lose public trust and fail to integrate into the mainstream. READ MORE

Jun 4 2021 | Beth Snyder

Establishing No-Kill Communities

It takes a village to put an end to the killing of healthy companion animals, and it takes a strong leader to bring the village together. READ MORE

Jun 3 2021 | Andrea Polanco

While Cage-Free Is Growing, Most Laying Hens In The U.S. Live In Battery Cages

About 20% of U.S. eggs produced in 2019 were sourced from cage-free operations. That number is trending upwards, but animal advocates need to keep up the pressure for further change. READ MORE

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