Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Feb 1 2022 | Mona Zahir

Exploring The ‘Do-Gooder’s Dilemma’

A growing number of people endorse the benefits associated with adopting a meat-free diet — at least privately. This study explores why people may keep their plant-based cards close to their chests. READ MORE

Jan 31 2022 | Mian Osumi

Students Eat Less Meat After Studying Meat Ethics

Just one class period on the ethics of eating animals can influence student attitudes and eating behaviors to shift away from meat consumption. READ MORE

Jan 21 2022 | Julie O'Connor

Can Humane Education Improve Student Reading Comprehension?

This study of sixth graders in New Jersey set out to determine if humane education content — which nurtures kindness and empathy towards animals — could quantitatively impact reading performance. READ MORE

Jan 13 2022 | Sara Streeter

How Do Vegans Become Vegans?

We don’t just decide to change and then do it. The Transtheoretical Model describes a series of steps we go through when making meaningful behavioral transformations. READ MORE

Jan 12 2022 | karol orzechowski

Faunalytics’ Best Of 2021

Our final roundup for 2021 looks at the resources published last year that were the most popular among our readers — with some surprises! READ MORE

Jan 7 2022 | Sara Streeter

Do Appeals To Animal Welfare Reduce Meat Consumption?

Getting people to eat less meat is hard. This study finds a variety of interventions can be surprisingly successful, and the more emphatic the message, the better. READ MORE

Jan 7 2022 | Sara Streeter

क्या पशु कल्याण के प्रयासों से माँस के सेवन में कमी आती है?

लोगों को माँस कम खाने के लिए राज़ी करना मुश्किल काम है। इस अध्ययन से पता चलता है कि ऐसे कुछ तरीके हैं जो बेहद प्रभावी हो सकते हैं और संदेश जितना अधिक स्पष्ट और दृढ़ता से दिया जाए, उतना ही बेहतर होगा। READ MORE

Dec 22 2021 | Jo Anderson

Faunalytics In 2022: Plans & Priorities

Our Research Director Jo Anderson looks at the road ahead and what you can expect from the Faunalytics team next year. READ MORE

Dec 16 2021 | Owen Rogers

Using “Dynamic Norms” On Menus To Make Change

Whether we like it or not, most of us are creatures that tend to want to fit in with the crowd. Using "dynamic norms" on restaurant menus can help nudge people in a more veg direction. READ MORE

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