Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jul 17 2025 | Mona Zahir

Plant-Based Cheese: The Case Of The Missing Protein

What will it take for plant-based cheese to live up to its full potential? It turns out that smart combinations of plant-based protein sources and fermentation techniques go a long way. READ MORE

Jul 16 2025 | Liz Wheeler

Faunalytics’ 2025 Mid-Year Report

Just past the halfway point of 2025, Liz Wheeler offers an update to our supporters and fellow advocates about our latest research, newest resources, and what’s in store for the rest of the year. READ MORE

Jul 10 2025 | Aeneas Koosis

Kids And Parents Have Mixed Views On Alternative Proteins

Focus groups with Singapore families reveal that children are more curious about alternative proteins than their parents, who worry about naturalness. READ MORE

Jul 9 2025 | Björn Ólafsson

Research Round-Up: A Guide On Engaging The Media For Writers And Communicators

This collection of resources offers valuable insights to inform media strategies for animal advocacy writers, communications managers, journalists, op-ed writers, editors, and more. READ MORE

Jul 8 2025 | Ian Hammond

Rainbow Trouts Experience Extreme Pain Out Of The Water

Researchers quantify the intensity and duration of pain for rainbow trouts exposed to the air, a common practice during slaughter. READ MORE

Jul 4 2025 | Joanna Mazurek

Veggie Challenge: Involving Family And Friends Helps

How can you eat fewer animal products — and stick to it? Start with a challenge, and bring your friends. READ MORE

Jul 2 2025 | Allison Troy

Faunalytics’ 2025 Community Survey Results

We’re pleased to present the results of our annual community survey — including what you think we’re doing right, what we can do better, and plans for the future. READ MORE

Jul 2 2025 | Faunalytics

Faunalytics Index – July 2025

This month’s Faunalytics Index provides facts and stats about the welfare of slow-growing chickens, mapping factory farms with AI, lion cub tourism outcomes, and more. READ MORE