Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Sep 6 2013 | Faunalytics

The Influence of Message Framing and Issue Involvement on Promoting Abandoned Animals Adoption Behaviors

This study examined the interaction of participants' involvement in animal issues with their response to either positive or negative message framing about animal adoption. READ MORE

Sep 5 2013 | Faunalytics

Abolition Then and Now: Tactical Comparisons Human Rights Nonhuman Animal Rights

This essay discusses organizing, tactics, and goal attainment of the anti-slavery movement, with an eye to how these can inform the work of the animal protection movement. READ MORE

Sep 4 2013 | Faunalytics

Statistics Without Borders Offering Free Assistance To Animal Advocates

Animal advocates should take advantage of Statistics Without Borders, who are currently offering valuable assistance by providing research training, assisting in survey planning, and helping analyze data all for free. READ MORE

Aug 27 2013 | Faunalytics

Applying Social Movement Theory to Nonhuman Rights Mobilization and the Importance of Faction Hierarchies

This article explores the nonhuman animal rights movement through the lens of social movement theory, giving specific focus to faction hierarchies. READ MORE

Aug 26 2013 | Faunalytics

Feminism and Husbandry: Drawing the Fine Line Between Mine and Bovine

This essay looks at the connection between the sexualized abuse of dairy cows on factory farms and sexual violence against women. READ MORE

Aug 22 2013 | Faunalytics

Individualism and Nonindividualism in the Application of Nonhuman Animal Welfare to Policy

This article addresses the distinction between individualistic and non-individualistic approaches to animal welfare. READ MORE

Aug 21 2013 | Faunalytics

What Came Before vs Farm to Fridge (and other videos)

This study examined how effective a number of factory farming videos were in inspiring individuals to click to order a vegetarian starter guide. READ MORE

Aug 19 2013 | Faunalytics

Animal Agriculture Alliance Report: Animal Rights 2013 National Conference

This report summarizes a large portion of the 2013 Animal Rights Conference presentations. READ MORE

Aug 9 2013 | Faunalytics

Animal Tracker – Year 6

Knowledge of animals other than companions is limited and perceived impact of animal advocates is modest, but most people believe it is important to protect all animals. READ MORE

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