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‹ Explore topics

Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

row of people looking at smartphones outdoors

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

Sep 30 2026 Andrea Polanco

In the Spotlight

Dec 18 2013 | Faunalytics

The Problem With PETA

This blog addresses the current effectiveness of PETA and its potentially negative impact on the animal advocacy movement. READ MORE

Nov 18 2013 | Kathryn Asher

Animal Dissection in Schools: Life Lessons, Alternatives and Humane Education

This policy paper makes the case for a more ethical approach to life science education. READ MORE

Nov 11 2013 | Kathryn Asher

Abolitionist Animal Rights: Critical Comparisons and Challenges Within the Animal Rights Movement

This article describes the goals and positions of the abolitionist segment of the animal protection movement as well as its current state, challenges, and future prospects. READ MORE

Nov 8 2013 | Kathryn Asher

Unpatients: The Structural Violence of Animals in Medical Education

A medical student details his experience with, and opposition to, use of animals for physician training and offers insight into ways to counter this type of institutional violence against animals. READ MORE

Nov 6 2013 | Kathryn Asher

A Year Later: The Effectiveness of FARM’s 10 Billion Lives on Warped Tour

This report details findings from a second round of research that Farm Animal Rights Movement (FARM) conducted into the effectiveness of their 10 Billion Lives Tour, which utilizes pay-per-view video outreach at college campuses, street fairs, and music festivals. READ MORE

Nov 4 2013 | Kathryn Asher

PetSmart Charities A & U Barriers

This study examines perceptions of and attitudes toward adoption and spay/neuter among the general population and individuals who had adopted/bought an animal companion in the previous 12 months. READ MORE

Oct 21 2013 | Kathryn Asher

The Ironic Impact of Activists: Negative Stereotypes Reduce Social Change Influence

This five-part study showed that negative stereotypes of environmentalists and feminists reduced participants’ willingness to affiliate with advocates and to adopt the behaviors they promoted. READ MORE

Oct 10 2013 | Faunalytics

Pit Bull Identification in Animal Shelters

This study showed that shelter staff identified twice as many dogs as pit bulls using visual inspection as were identified through DNA analysis. READ MORE

Oct 10 2013 | Faunalytics

Size Matters: Animal Size, Contributory Causation, and Ethical Vegetarianism

This article makes the case for why animal size is an important consideration in moral evaluations of killing animals for food. READ MORE