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Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

In the Spotlight

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Faces Of Advocacy: Who We Really Are
Although studies point that animal activists are mostly white, female and middle class, there is a whole breadth of animal activists that are being overlooked; all of whom make up the animal advocacy movement and should be acknowledged.  READ MORE

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Too Much Choice is a Bad Thing
Continuing our discussion of why campaign targeting is important, HRC co-founder and Executive Director Che Green explores how decision fatigue can impact responses. He also considers whether simplification of choice should be applied to animal advocacy as a whole. READ MORE
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