This is the first part of five, where Kim Stallwood (The Grumpy Vegan) discusses effective advocacy in animal rights. In the following he discusses “moral shock” and how animal advocacy [...] READ MORE
Small changes can lead to healthier choices in a consumer environment as shown in school cafeterias. READ MORE
This article examined the consequences of activist protests in Brightlingsea against live animal exports. READ MORE
This article examines six different criteria that should be implemented to effectively evaluate environmental decisions. READ MORE
Successful commercialization of in vitro animal flesh would reduce animal suffering by an estimated 98%, without convincing anyone about "animal rights." READ MORE
Children watching programs is more effective at increasing knowledge and improving attitudes towards animals than simply listening to their teacher. However, these results were not maintained over time suggesting that [...] READ MORE
This report examines the differences between several consumer groups on their media usage and determines the affect of direct mail and email campaigns on each group. READ MORE
This article discusses how opinion polls generally exaggerate public involvement on social issues and how generally far less people care than what polls might indicate. READ MORE
There have been large increases in the use of new media, but traditional media use has also, surprisingly, managed to increase slightly. READ MORE
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