Attributes And Preferences Of U.S. Vegetarians
The article summarizes a study plan based on a national survey from the Center for Urban Affairs and Community Services, 2001, about respondent eating habits and perceptions about food processing, including treatment of animals.
This study will use data from a national survey (Center for Urban Affairs and Community Services 2001) to develop some attributes and preferences of the average vegetarian in the United States, called “Food from our Changing World: What do you Think?” The study will ask about vegetarian or not, attributes, state of residence, food labels, food preferences, freshness of food, appropriateness of food production and processing methods, humane treatment of animals, and acceptance of biotechnology.
Researchers will categorize respondents as vegetarian or not and try to identify the attribute predictors of vegetarianism.
Recent concerns about mad cow disease and also increased awareness of the relationship between diet are expected to increase the demand for vegetarian food products, which is expected to grow to be a $1.5 billion market by 2002. Note: Article does not summarize study, but research plan as specified above.

