U.K.: 38% Of Consumers Switched To Free Range Poultry

Survey results show that, in the United Kingdom, 38% of consumers have switched from consuming intensively farmed chickens to free-range chickens, reportedly due to Hugh Fearnley-Whittingstall and Jamie Oliver’s campaign TV series Big Food Fight.

U.K. survey results show that 38% of consumers report switching from intensively farmed chickens to eating free-range chickens.

People living in semi-detached housing are more likely to go free-range than those living in any other type of housing in the U.K. The most conscious age groups are over 75, 65-74, and 25-34, with 41% of each group switching from regular purchases of intensively farmed chicken to free-range chicken.