2011 Harris Poll EquiTrend Shows Sentiment Toward Consumer Brands Improving for Second Straight Year

The 2011 Harris poll, “EquiTrend,” conducted on public sentiment toward consumer brands concludes that those brands that “give us comfort and provide value” are responsible for improved attitudes toward consumer brands for the second year in a row. The top ranked consumer brands included an animal welfare organization in the area of non-profits.

Within the category of non-profit brands, the Best Friends Animal Society ranked most highly among consumers, followed by human health groups including Susan G. Komen for the Cure, Shriners Hospitals for Children, and St. Jude Children’s Research Hospital.

Additional animal welfare groups ranked within the non-profit category as follows:
#15 The Humane Society of the United States (HSUS) #24 American Society for Prevention of Cruelty to Animals (ASPCA) Other animal welfare organizations in study include (unranked): Audobon Society, Greenpeace, National Wildlife Federation, Nature Conservancy, PETA, Sierra Club, and World Wildlife Fund (WWF).