The Fundraising Methods That Worked Best in 2010 – and Could Work Best in 2011
Based on a survey of nonprofit organizations, this study presents information about the most utilized fundraising tactics, changes in revenues from previous years, and how fundraising techniques varied by sector in 2010.
Study Highlights:
- Board giving was utilized by most organizations surveyed (87%), followed by holding special events (80%), foundation grants (79%), and direct mail/email (78%).
- Online giving was utilized by about three-quarters of the organizations surveyed.
- Telephone appeals, payroll giving, and planned gifts were the least utilized fundraising tactics.
- Individual giving was the largest source of contributions for most of the nonprofit organizations participating in the survey.
- Animal protection and environmental organizations had a greater increase in revenues from foundation grants compared to other sources.